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A Glimpse Into the Digital Future

Thursday, December 10th, 2015

A vision has transformed into reality. The Digital Life Congress and Expo finally happened at the World Trade Center lasting three full days of technology exhibitions, enlightening conferences and an informative healthcare summit. The expo started off with a CEO Breakfast Forum where the Globe HealthCloud, powered by LiFEDATA, was launched at the Mezzanine Function Room. Following this was the grand opening of the expo headed by LiFEDATA’s President & CEO Malu Florendo. As the powerhouse guests walked into a dark trade hall, they were ushered in by laser tron dancers to a larger-than-life projection of the hosts, JC Medina and Ida Villacampa of LiFEDATA, appearing on and off-screen to welcome everyone. Shortly thereafter, an amazing laser tron dance performance mesmerized the audience followed by an illumination of the awesome Tree of Life, as if beckoning everyone to start experiencing a life in bloom. It was truly a spectacular opening that promised an exciting journey ahead.

Taking center stage at the outskirts of the symbolic tree were booths featuring a diorama of happy people using the diverse LiFEDATA products. Accentuated by a backdrop of a specific scene, the inside of each booth was definitely eye-catching with product screenshots prominently displayed using Xitrix monitors.

Surrounding the colossal tree at the center of the hall were various exhibitors in the healthcare, business, lifestyle, education and home & modern living sectors. Each booth proudly displayed its products and services, attracting guests with their unique promos, gimmicks and giveaways. Guests enjoyed offers for free dental checkup, blood sugar and BP monitoring, product sampling and discounts. A myriad of services were offered for minimal fees and sign-up tokens like magazines, fans, notebooks, USB flash drives, sanitizers and insect repellants were also given away. Even cars, motorcycles and road bikes took the spotlight with their respective places at the expo. Refreshment lounges selling coffee, milk tea and fruit juices were ever-ready to serve thirsty guests. Assorted food stalls were prepped up to cater to the expo’s diverse clientele.

Meanwhile, as a demonstration of interoperability, LiFEDATA’s partner Health Solutions put up a mock hospital setting to showcase their state-of-the-art diagnostic, life support and point-of-care equipment plus vital supplies needed to operate a healthcare facility. Aside from Aeromed offering their ambulance services, parked at the nearby entrance was an actual ambulance, courtesy of Focus Ventures. Generika Drugstore had a mock pharmacy while Alveo Land’s big bubble dome contained a mock living room setup. Not to be outdone was Soulstice Spa’s presentation which enticed guests to have a mani-pedi and massage. True to its name, the Little Lamb Kiddie Spa had an adorable, cute ‘n cozy, little nook setup.

The expo was graced by the presence of cute mascots from Maxicare and Starmobile, as well as PNP’s friendly Pinoy Robocop and Mr. & Ms. Police mascots. At the main stage, the PNP held a demo of their remote-controlled bomb disposal unit while some sponsors and exhibitors talked about their products and services using a huge LED screen.

Highlighting the expo were conferences held at the function rooms with expert speakers covering significant topics on the Smarter Philippines Program. In connection to this, DOST set up an exhibit featuring projects that supported the said program. Aimed at providing doctors ample knowledge on the Electronic Medical Records (EMR), there was also a Digital Healthcare Summit, where delegates were given free loot bags containing the Globe HealthCloud User’s Guide CD among others. Capping off the expo was a raffle where cool prizes like an iPad Mini, HTC phones and gift certificates were given to lucky exhibitors, organizers and suppliers. Expo bags were also distributed to the gleeful audience.

Overall, the expo was a masterpiece put together by bright minds, skilled hands and expert collaborations with LiFEDATA’s partners, sponsors, co-organizers, endorsers and suppliers. Through hard work, focus, teamwork and a continued faith in God, the Digital Life Congress & Expo was able to gather innovative solutions under one roof, proving that those who dared to dream can create a future that promises a better life for everyone.

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